SEO, Internet Marketing

There are several challenges in creating a professional web site. While the visual design is targetted considering the human aspect, what is often not considered is the search engine crawlers (bots). The bots are automated programs that read the website pages and content by analyzing all the links while ignoring the content based on the robots settings.  

Designing SEO friendly website

Building SEO friendly site is important to ensure visibility and good visual design will help in improving website conversion rate.

What is website conversion rate

Website conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators. If the prospect has visited a marketer's web site, a conversion action can include making an online purchase or submitting a form to request additional information.

So how do you go about improving your website's conversion ratio? Here are some tips that should help:

1. Make sure your visitors know what you do, the instant they land on your website. Don't make them have to guess. Tell them right up front with a benefits-laden headline.

2. Make sure the design of your website is up to par, and more importantly easy to navigate. Get rid of distracting flash or stupid, meaningless graphics that are a waste of everybody's time and take forever to load, Simplify your website.

3. Use psychologically effective colours. The colour blue suggests quality, trustworthiness, success, seriousness, calmness - the perfect choice for sales pages. Avoid purple, which connotes uncertainty and ambiguity, and only use yellow to highlight key words and phrases. In addition, try to have as much white space as possible. This makes for a much cleaner looking, easier to read website.

4. Show credibility signs like third-party trust logos and good site design to increase trust level of visitor.

5. Prove what you say. Back up your claims with cold, hard, indisputable and verifiable facts

6. Put your name, telephone number and street address on your website

7. Use authentic customer testimonials, complete with first and last names. Just make sure you get your customers permission first.

8. Offer a fair and reasonable money-back guarantee. Thirty days is good. Sixty or ninety days are better!

9. Make it easy for your customers to pay. And offer a variety of payment options.

10. Use AIDA (Attention, Interest, Desire, Action) to move the user through the Conversion Funnel. In the world of e-commerce, the term Conversion Funnel is used to describe the track a consumer takes through an internet advertising or search system, navigating an e-commerce web site upto the point of converting to sale.

If you are seeking a professional SEO friendly website solution, then please contact us with your requirements.

Our web consultants can provide in-person visits to clients located in Greater Toronto Area including the regions of Peel, Halton, Wellington, Kitchener-Waterloo.